The Redi Match Vision: The intersection of data, technology and real estate.

We have a vision, a vision of accessing robust data in a user friendly format to equip individuals and institutions to make faster and smarter real estate decisions. Redi Match focuses on the residential real estate market, and our journey is just beginning.

Tackling the big problems first.  We chose to enter the market starting with residential real estate. Public records of improvements, wear and tear on an individual property, and unique property characteristics are examples of research and data that are more challenging to obtain in comparison to commercial real estate.  It is true that many county recorders offices are working toward giving online access to their public records, but access still remains rare.  It is also true that many improvements to a property are outside the line of sight of a county office.  Further, there are the intangibles, not available publicly, such as sun exposure or views.  Our focus is on taking comprehensive individual property characteristics, neighborhood statistics, macro-economic trends and many more elements to create valuable insights for intelligent real estate decisions.

Residential Real Estate as an asset class.  We’ve noticed something else too.  Attention is shifting to residential real estate.  Invitation Homes went public this year with a $1.5B valuation, and many more REITs and real estate crowdfunding companies are now investing in residential real estate.  The largest institutions are getting into a sector that, historically, was reserved for individuals, investment groups and family offices.  These shifts will lead to faster innovation in data and technology specifically designed for the nuances of residential real estate. As a by-product of this trend, new markets may open up to those individuals who have been interested in diversifying their investments but have stayed away from residential real estate due to lack of information, location or finances.  As this investment asset class matures, we believe individuals and institutions will benefit from easier access to data.

We are serious about matching.  Big data has lead the way for personalization to insert itself in just about every aspect of life.  And why shouldn’t it?  Not everyone agrees, because at times it can feel invasive…but at other times it reduces your search efforts and ultimately saves you time and frustration.  Whether it’s Netflix suggesting a movie to you based on your prior movie consumption, or a dating site suggesting partners, you likely appreciate not having to start ‘fresh’ with every new search.  We feel the same in real estate.  We recently launched the ability to create custom profiles to match you against the properties you are analyzing.  We have big plans to make Redi Match more robust, allowing for discovery of new properties you may not have previously considered, and increasing the matching criteria to help analyze properties you already own or are assessing.

Whether you need an on-demand dashboard at your fingertips or you want to export reports to deliver to clients, Redi Match is your one stop shop.  Learn more by visiting us at


Expanding Markets for Real Estate Professionals

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For agents, brokers, real estate professionals and property sellers there are a multitude of technologies coming online to turn the real estate industry on its head.  When data and organized research that is important to today’s investors is available to more, we predict a significant market shift.  This shift will allow real estate professionals to have a higher frequency of repeat clients, allow them to participate in sales outside of their ‘home’ territory and bigger commission splits for referrals…among other changes.  One of the steps to making this shift is surfacing properties to potential investors regardless of where they are located.  Keeping in mind that they may not be familiar with the location of your property so it’s very difficult for them to discovery a good investment property in the traditional search systems.  In today’s market, investors, especially smaller investors with 1-3 properties usually buy in areas they have some current association with or have lived.  Either where they live now, it’s where they grew up or went to college or where they current have family or friends.  This provides a level of comfort when taking the leap to investing in a property.  Access to information always opens up markets and we believe it’s coming at a newly quickened pace in residential real estate.  

Identifying those specific data points is of critical importance when making an investment decision.  Add in the complexity that not every investor is the same and goals for any given investment are unique; quickly the data and information you need to make a decision just became a lot more complex.  As a real estate professional you likely market your listings in your local area.  You have a defined area where you work and that’s where you put your marketing efforts.  But what about those investors that are farther away.  How are they going to find you and how are they going to know that your market and your property are a good fit for them?  This is where we make the complexity more simple for buyers.  Applying data science across millions of data points we match investor profiles with properties available in the US.  As a first step we want to compliment the properties in our database with properties submitted by the property experts and professionals allowing for more detailed information about your market and what makes your property ideal for an investor.  The beauty of this is the ability to provide additional information that may be useful to investor versus someone who is looking to find their new home in which to live.  You can bet that if someone is searching for their next home they have made themselves very familiar with different neighborhoods and they are looking at a very targeted market, for investors their search can be much more broad.  If you have a listing that you would like investors to know more about submit it today!

Property Submission:

Our buyers have created custom profiles for all of the varying types of investment properties they are currently interested .  We’d love to include your listing when it qualifies as a match and look forward helping you increase and expand you business.  

Real Estate Futurist

screen-shot-2017-01-09-at-12-30-35-pmBeing a business built around real estate, technology and data we are often looking into the future about what is next and making predictions. Over the last week and a half it seemed the future of real estate was coming at us at warp speed.  Three forward looking concepts stood out: 1) Long time broker discussing virtual reality (VR) in real estate 2) Two examples in two different states selling their houses without an agent or broker 3) Connecting with Rexchange, a startup that sells your home using sophisticated digital marketing and retargeting tactics at a reduced fee instead of the MLS.      

Looking at VR.  How far away are we from buying properties without ever setting foot in them?  I suspect close, very close.  Given the incredible experience that VR provides, a buyer is able to access the sights and sounds of being in a property and making a potential buyer feel as if they are standing in the home.  You can look but you can’t touch…but isn’t that what the inspectors are for? They are the experts so if they can touch, inspect and provide a comprehensive report, buying based on a VR tour may be all you need.  Not to mention if you are able to transact with VR you have time on your side, especially if you are looking at a property that is a great distance away.  All of the sudden buying real estate outside of your location seems that much more possible.  

The two other experiences from last week are highly social.  Everyone knows that social networks (Facebook, Instagram, Snapchat, LinkedIn, +++) are where people are spending time online.  So it’s no surprise that agents and sellers are posting listings online but is it prolific enough to make transactions happen?  The two examples I mention above were almost unintentional.  The seller in the first example decided to sell her property and felt a sense of urgency to take action right away.  Knowing that it was the the holidays she decided to list the property on Craigslist to see if she could get a feel for what would happen over this ‘slow time in real estate’, plus it would give her an opportunity to do some price testing before she met with her agent next week to formally set up the listing.  She went out high on price and also knew she’d be saving commissions if the property had any interest.  Whether the timing happened to be right or given the holidays more people had free time to spend online, she was flooded by replies, committed to a buyer in an hour, under contract in a day and is scheduled to close in less than three weeks beginning to end.

The second sellers knew they were in a hot market but also were feeling a sense of community loss because they were moving out of state and it was a big family decision.  They posted on the app Nextdoor that they’d be moving soon and would be listing their house in mid-January. The intention was not to sell their house but rather to let her close community know in case they new people hoping to get into the neighborhood.  And after all they did love their neighborhood so they liked the idea of others in their neighborhood knowing about the upcoming listing early.  There were many reasons they were nervous about listing their house, one of which was seasonality, January historically not being the best month to sell a property.

That coupled with the fact that they wanted to rent back until the school year was complete, it was bound to make the perfect buyer more difficult to find.  Within an hour she had 13 people reach out with interest via the app and a couple more that approached her in person and there were the cul-de-sac drive-bys. Being overwhelmed they replied that the house would be listed in 3 weeks and intended to be done with it…for now.  That was until a friend reached out who had been inside their house and said she had a buyer.  One of her colleagues was relocating and looking for a house that sounded like a perfect match.  Not to mention the potential buyers were a family moving cross country who also wanted to wait until the school year was finished to move, they just had to connect.  That’s went things got even more social.  Later that day, there was the ‘tour’ of the house using FaceTime, one more extended phone call and by the end of the following day they had accepted an offer.

Although the homeowner stories show a trend of selling your house without a real estate agent, we at Redi Match don’t think that the days of using an agent or broker are coming to an end.  Not by a long shot.  We do believe that there will continue to be more technologies and services coming to real estate and buyers and sellers will have options, many more options.  Additionally, the real estate professionals that you are used to working with may change or expand what they bring to the table.  Fee structures may change depending the services provided and time.  For agents and brokers they also have huge technology advancements at their fingertips, not to mention industry experience, relationships and licenses that remove a lot of the risk from buyers and sellers.  In our view, the influx of technology into real estate is going to open up with market for everyone.  With VR, agents can help clients in person buy properties far away.  The professionals maintain the relationships and help facilitate beyond the ‘referral’ system that exists today.  The future is here and it looks bright for real estate!

#VR, #virtualreality #realestate @rex_change

Room To Work

Work has vastly changed over the last 10 years and technology has played the biggest role in the changes and progress that have been made.  People in a wide range of industries now enjoy the freedom and flexibility that prior was primarily available to creative careers such as artists, writers and the like.  With the expansion of technology, people in more traditional roles are able to work in locations of their choosing.  Software such as Slack, HipChat and others allow for team collaboration regardless if you are sitting next to your teammate or if you are a continent apart.    screen-shot-2016-12-09-at-10-43-16-am

How does this correlate with real estate?  In many ways…considerations such as home office space and the freedom to live away from the city where your ‘job’ is technically located.  Historically you have needed a home office with which to work out of.  Remember the days of a land line for phone and computer?  It may have even been a job requirement, not to mention a tax write off.  A recent article in Bloomberg speaks to the fact that house listings that mention having a home office have decreased 20% in the last year.  This is not because people working from home has decreased, rather people are able to work anywhere.  With wifi and mobile phones you don’t need to be tied to a large wooden desk in a home office. You have the ability to work from the couch or roam around your house, coffee shop or park.  Fifteen years ago when interviewing people to work from home the hiring manager would spend a tremendous amount of time deciphering if the individual has a suitable space to do so (corporate needed to know where to send the fax machine), why they weren’t willing or able to relocate and and if this person was capable of focusing on their job when not standing on the company carpet.  So not only are more and more careers open to allowing people to work outside of a traditional office but further you can do it from anywhere and your new ‘office’ can change daily, if not hourly.  For many industries globalization and technology has created a 24 hours work day…but again, it also created a tremendous amount of flexibility.  

Further related to real estate is the opportunity for people to consider moving to a new area that is more suitable to their non-work life or the ability for people to move more often.  At Redi Match we love the idea of people being given the opportunity or more freedom and flexibility and we want to empower people to have more opportunities and choice.  In ‘our’ world that focuses on real estate and we firmly believe that real estate can be a considerable wealth generator.  For our part, we can help people make decisions; we can empower them with information and we can help them manage and assess changes in their real estate holdings along with the financial and tax consequences of any changes.  

We want to hear from you!  Do you work from home?  Do you require office space in your home?  Do you think that an office is important as you purchase a property that will not be your  home?  All exciting factors to consider but don’t forget the math.  For tax purposes if you are writing off a home office you have to adhere to the IRS requirements.  As a company we think about this quite a bit when we are evaluating the trends in real estate investing.  What may have been a good residential real estate investment 10 years ago may not be what people are looking for in the future.    Further, how does this change help or hurt them when it comes to the financial aspect of an investment.  Are you writing off your home office or will your prospective tenants? Investing in residential real estate is tricky.  You need to consider your potential tenants before you even meet them and you need to make assumptions about how a space will work for them and possibly for their work…and it’s a moving target.  

Learn more at Redi Match and Property Cash Flows  #realestate #realestateinvesting #work

*We do not offer tax advice.  We recommend contacting a tax and/or financial advisor before making any financial or tax decisions.  


screen-shot-2016-10-05-at-9-44-46-amWe are in the business of real estate and real estate solutions for investors and we firmly believe that Redi and its proprietary solutions open up real estate investing to a broader market.  Real estate has been the gateway to wealth for many in America, and across the globe, and we want to help those that have an interest in researching, acquiring and managing real estate through technology development.

Recently we had a meeting in Silicon Valley where we discussed real estate in the area (in case you are have been living under a rock we’ll share with you that it’s off the charts expensive…the current median home price in Palo Alto is $2.5M).  We know the reason, we’ve read all the articles and some of us have experienced the tech boom of Silicon Valley first hand.  In our discussion about the tech boom and startup phenomena of the area one thing that surfaced, that we at Redi found particularly interesting, is that the bulk of wealth that has been made in Silicon Valley in recent years comes from those who own real estate, not from the multitude of companies that are located in this outrageously expensive area.  It could be a real estate bubble, in fact the market is seeing softer times right now… but the fact remains that more wealth has been created by real estate.

At Redi we see this from two vantage points.  First, hooray, you don’t have to be an entrepreneur or coding genius to participate in the wealth being created in Silicon Valley and beyond.  It validates the continuance of a long history of wealth coming from real estate as an asset class.  Second, it makes us think of all of the individuals in the area that are working hard, many of them making a tremendous amount of income but still are not willing or able to plunk down a 20%+ down payment on a $2.5M 1970’s tract home.  What are those individuals to do? Our Redi Match product is a technology built for both groups of people.  The later of which may not be willing to move but want to invest in real estate and buy a house…they just may not make it their home.  Discovering a house to buy outside of where you live is challenging.  Unless you are intimately familiar with an area and have connections in that area it’s very difficult to gather enough data to get you to a comfort level to pull the trigger and buy a property.

It’s risky, right?  Who are these people that are willing to take that kind of risk?  To broadly categorize these risk takers they are those that willing, those that are able and those that are forced. The first are those that are willing, it’s in their DNA so to speak.  The second are ‘able’.  What we mean by able is that they probably have a safety net of some sort.  They are able to take what someone from the outside perceives as a risk but for them they really aren’t risking much.  Lastly those that are forced to take a risk…there are simply no other foreseeable options.  Those categories of risk takers can be applied to just about anything in life but at Redi, we aim to take some of the risk out of real estate investing.   We are bringing to light some of the pathways to making real estate investing accessible to more.  After all it’s long been said that  the “American dream” is to own a house.  Again, this house just may not be your home.  Whether it be your first real estate purchase and you are buying a rental because it makes financial sense or because you live in an area that is vastly overinflated or it is your second, third (or beyond) real estate purchase because you love real estate, want diversification in your investments or are looking for an annuity-like income stream.

Let’s take a quick look at how seasoned real estate investors find properties now.  For those that are portfolio investors (whether they function as individuals, corporations or the like) they have contracted agents, brokers or employees that help them find properties.  They pay these individuals and groups to travel around, conduct due diligence and complete transactions.  This is not accessible for those of us who are looking for our first investment property or for those of us looking to expand beyond our first real estate investment.  If you aren’t a real estate mogul…yet….how do you get in the game?  Is it focusing on neighborhoods we know, locations near family or places we’ve visited.  At Redi we strongly believe that if we can provide more data and intelligence on buying, tax, financial and management strategies we can open up this potential wealth expansion opportunity to a much broader audience.  The tax strategies and acquisitions intelligence that has been reserved for what we would call the uber wealthy or the top 1% is something we intend to open up as an opportunity for you.

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#realestate #realestateinvesting #realestatetech #siliconvalley